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Ideas

Our point of view on everything to do with the modern data stack
  • Data Stack Implementation
  • Data Governance
Our Hybrid Kimball & OBT Data Modeling Approach

We use a hybrid of Kimball’s Dimensional Modeling and One Big Table (OBT) to model our clients’ data — learn about both methods and why we combine them.

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  • Data Team Enablement
  • Business Intelligence
How to Design an Effective Data Intake Process

Manage an increasing influx of data requests by learning how to design a streamlined intake process that efficiently organizes and responds to these requests.

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  • Data Tooling Optimization
  • Sigma
Our Thoughts on the Sigma Winter Product Launch
Legacy to leading edge: How Sigma is building advanced capabilities that deliver value to teams of all sizes
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  • Data Team Enablement
  • Business Intelligence
Turning Data into Dollars: How to Secure Long-Term Data Investments

Demonstrate the value of your data projects in dollars to show stakeholders how they drive revenue, reduce costs, and unlock growth opportunities.

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  • Data Team Enablement
  • dbt
Boost Data Visibility and Trust with dbt’s New Auto-Exposures Feature

We share the benefits of well-documented dbt exposures, why the exposures feature isn’t frequently utilized, and how auto-exposures enhance its capabilities.

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  • Data Stack Implementation
  • Snowflake
Snowflake Data Cloud World Tour 2024 Recap

We recap the exciting things we learned at Snowflake’s 2024 Data Cloud World Tour stops in Chicago and New York.

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  • Data Stack Implementation
  • Business Intelligence
Coalesce 2024: What to Consider as AI Agents Develop
Our thoughts on this fast-growing technology

AI assistants were popular at this year’s Coalesce, but they still lack maturity — we delve into the issues preventing their widespread adoption.

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  • Data Tooling Optimization
  • dbt
How an Analytics Engineer Uses AI Daily

Learn about the GitHub and dbt AI tools Angélica De León uses to streamline her analytics engineering workflow and a new dbt tool she’s excited about.

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  • Data Architecture
  • Dagster
Using Dagster’s Embedded ELT for Lakehouse Data Ingestion

We explore how combining Apache Iceberg with Dagster’s embedded ELT framework simplifies building a scalable, open data lakehouse.

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  • Data Tooling Optimization
  • dbt
Three Key Themes from Coalesce 2024

Andrew Gramigna shares three key themes he identified at Coalesce 2024 and how they will impact data professionals in the years to come.

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  • Data Team Enablement
  • Data Governance
How Brooklyn Data Assesses Your Company's Data Maturity

Learn about the five pillars we use to evaluate your organization’s data maturity so you can increase that maturity to stay competitive.

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  • Data Tooling Optimization
  • Sigma
Our Thoughts on Sigma’s Fall Product Launch

We highlight three updates from Sigma’s fall product launch we believe will make an impact: semantic modeling, AI integration, and user interface upgrades.

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  • Data Team Enablement
  • dbt
Preparing for the Updated dbt Analytics Engineering Certification Exam

Since dbt Labs significantly revised their Analytics Engineering Certification exam this year, we review what has changed so you can better prepare for it.

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  • Data Team Enablement
  • Data Warehouse
Decrease Cloud Costs: FinOps for Your Cloud Data Warehouse

Get our tips for monitoring your cloud data warehouse’s usage and performance so you can keep your organization’s cloud costs down.

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  • Data Reporting and Dashboarding
  • Sigma
Drive Your Business Forward with Sigma’s Embedded Analytics

To demonstrate the power of embedded analytics, we share how we partnered with Sigma Computing, to develop an embedded application.

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  • Data Governance
  • Digital Marketing and Measurement
How Enterprise Organizations Use Data to Do More with Less

Learn about the enterprise data management (EDM) strategies Velir uses to help clients maximize their ROI through data-driven decision-making.

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  • Snowflake
  • Business Intelligence
Snowflake Summit 2024: The Future of AI and Data Integration

Explore the AI advances unveiled at Snowflake Summit 2024 and discover how your organization can leverage them in its data strategy.

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  • Snowflake
  • Reverse ETL
Using Snowflake’s Change Stream for CDC in Reverse ETL

Learn about the value of CDC and Reverse ETL, as we share a real-world example of how we used change streams in Snowflake to implement them for a client.

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  • Data Platform Migration
  • Data Governance
Plan, Build, & Ship: How to Execute a Data Migration

Learn key strategies for successful data migration through our Plan—Build—Ship approach and learn more about them in our upcoming blog series.

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  • Data Stack Implementation
  • Snowflake
Why Snowflake is a Smart Choice for Financial Services

Read four reasons why Snowflake is our platform of choice for helping financial services worldwide better leverage their data.

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  • dbt
  • Events
Coalesce 2023: The Event for dbt Practitioners

Learn more about our time at Coalesce 2023 and some key takeaways for our team.

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  • Hightouch
  • Digital Marketing and Measurement
Identity & Entity Resolution: The Build vs. Buy Debate - A Comprehensive Guide by Brooklyn Data.co

As more organizations work to build 360° views of their customers we reflect on identity resolution solutions and share our perspectives on them.

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  • Events
  • Snowflake
Snowflake Summit '23: Awards, Presentations, Meetups, & More

Rachel Asaro shares her experience attending Snowflake Summit 2023, her first Snowflake Summit since she joined Brooklyn Data Co (a Velir Company).

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  • Data and Analytics Engineering
Setting the Table: Benchmarking Open Table Formats

To evaluate open table storage formats like Apache Iceberg and Delta Lake, we ran a set of comprehensive workloads to benchmark their performance.

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Master your data to make better business decisions.

Collaborate with our team to implement the processes, tools, and personnel that will change your perceptions about what’s possible with data.