How Enterprise Organizations Use Data to Do More with Less
Data is more than just a commodity — it's a strategic asset that drives business success and innovation. As enterprise organizations embrace this fact through digital evolution, enterprise data management becomes increasingly important. From the early days of manual data entry to the sophisticated systems of today’s modern data stack, enterprise data management (EDM) has been shaped by technological advancements, changing business needs, and increased regulatory demands.
In 2024 specifically, shrinking marketing budgets, which have hit a post-pandemic low according to Gartner, are challenging enterprise organizations to do more with less, putting additional pressure on EDM systems to deliver greater efficiency and effectiveness.
If you work for an enterprise organization and find yourself challenged to leverage your data more efficiently and effectively, Brookly Data has you covered. We have extensive experience helping enterprise organizations make the most of their data, and here are some ways we’re doing it.
An Increased Focus on ROI and Efficiency
With tighter budgets, enterprise organizations must ensure that every marketing dollar they spend is justified through data-driven decision-making. We urge our clients to increasingly leverage their EDM systems to provide precise insights and analytics they can use to optimize their marketing strategies and campaigns. This is also why we recommend prioritizing data initiatives that promise the highest return on investment (ROI). This often means helping our clients implement customer data platforms (CDPs), data warehouses, quality improvement projects, and advanced analytics capabilities that provide robust insights to inform short and long-term initiatives.
A Shift to Cloud-Based Solutions
We explain to our enterprise clients that cloud-based EDM solutions such as Snowflake offer scalability, flexibility, and cost-efficiency, making them attractive options for organizations looking to cut costs without compromising capabilities. We also know that subscription-based models also provide more predictable expenses. So, we recommend these cloud platforms because they facilitate better integration and collaboration across different departments and locations.
This leads to improved data sharing and usage which is key for teams looking to democratize data. We believe sharing is caring, so the more organizations focus on accessing and leveraging the same data and insights, the more streamlined, consistent, and precise their marketing and growth efforts can be.
An Emphasis on Customer-Centric Data Strategies
To maximize the impact of their marketing efforts, we push our clients to invest in data management practices that enhance their ability to personalize and target marketing messages more effectively. This involves leveraging customer insights to create more relevant and engaging campaigns that drive growth, retention, loyalty, and trust with target audiences. In addition, with acquisition budgets shrinking, we know that retaining existing customers becomes more critical than in years past. Because of that, we help clients use EDM systems to analyze customer behavior and predict churn, allowing them to develop proactive retention strategies that support overall business health.
Enhanced Data Governance and Compliance
With limited budgets, non-compliance fines can be crippling, which is why we help more enterprise organizations strengthen their data governance frameworks to ensure compliance with regulations such as GDPR, CCPA, and others. As part of these efforts, we refine data quality alongside compliance. High-quality data is crucial for effective decision-making and resource allocation, so our governance efforts prioritize maintenance activities that improve data accuracy, completeness, and consistency.
A Proactive and Wholistic Approach to Data Management
As enterprise businesses navigate the complexities of an increasingly data-driven world, effective EDM strategies are more critical than ever. Your enterprise organization must adopt a holistic approach to data management, which encompasses data governance, data quality, master data management, and data integration. By establishing clear policies and processes for managing data throughout its lifecycle, your organization can ensure its data is accurate, consistent, and accessible across the business.
Realizing your data’s potential will require adopting a proactive approach to data management and embracing emerging technologies and best practices to stay ahead in an increasingly competitive landscape. By doing so, your organization can harness the full capabilities of its data assets to drive business success at a time when budgets need to go farther than ever before.
Want to learn more about how your enterprise organization can increase the efficiency and effectiveness of its data? Contact us. Our data experts can provide you with the tools and strategies to do more with less.