Other Industries
We implement secure, scalable data infrastructure and analytics for clients across a wide range of industries, including financial services, media, and software-as-a-service.
Financial services
We help lending and insurance companies understand marketing effectiveness, applicant quality, and financial performance, including:
Approval rate
Cohort profitability
Customer acquisition
Media
We help media companies and ad publishers understand audience behavior and report to advertisers, including:
Ad impressions
Monthly active users
Email opens and content views
B2B SaaS
We help B2B SaaS companies understand marketing effectiveness, user trends, and the product feature value, including:
Product feature usage
Daily and monthly active users
Cost per acquisition and conversion funnel
Client highlight
Brooklyn Data helped a growing aftermarket warranty provider build their data infrastructure. We partnered with stakeholders in marketing, digital product, and customer support to understand requirements, and delivered the following capabilities:
Integrations with payment providers
Self service reporting on cohort performance metrics
Visibility into customer lifetime value and cross-product purchases behavior
Client highlight
Brooklyn Data helped a growing aftermarket warranty provider build their data infrastructure. We partnered with stakeholders in marketing, digital product, and customer support to understand requirements, and delivered the following capabilities:
Integrations with payment providers
Self service reporting on cohort performance metrics
Visibility into customer lifetime value and cross-product purchases behavior