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Data Governance

Trust your data and your decisions

Are you maximizing your data’s impact? According to McKinsey, 70% of high-performing companies report data-related difficulties such as challenges establishing data governance processes and integrating data swiftly into AI models. To overcome these difficulties, marketing and data leaders need an integrated data strategy that will drive revenue, retention, and efficiency. With one, you can achieve higher conversions, stronger loyalty, and a more agile business.

Ready to transform your data into a growth engine? Explore how.


Proven Framework

Strong data governance is rooted in a proven process.

At Brooklyn Data, our framework provides a well-structured system where policies, procedures, and standards form the foundation, and clear roles and responsibilities ensure data is managed consistently and effectively. This data governance framework creates a streamlined process that transforms raw data into a trusted asset, fueling informed decisions and driving organizational success.

Data governance's impact on businesses

66% Percent of organizations with a data governance framework that report enhanced data security*
57% Percent of marketers who face poor outcomes due to misinterpreted data caused    by insufficient data governance**
77% Percent of data professionals that state data-driven decision-making is the top goal of their data programs***
The Essential Role of Data Governance
Data infrastructure alone doesn’t guarantee data value. Companies need a structured, intentional approach to managing data to get the full return on their investments. Learn how data governance provides the scaffolding that ensures responsible, consistent, and effective data management.

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Developing a Customer 360 with Accurate Data
Brooklyn Data partnered with a leading financial services firm challenged by inefficient data retrieval and potential inaccuracies with its data. Through a combination of data governance work and dashboard creation, we ensured teams were using clean, accurate data to make more informed decisions.
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What Data Governance Means for Marketers
Messy, outdated, or non-compliant data can hold your marketing back. Discover how data governance helps you create cleaner, more secure, and more effective campaigns.
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Defend & Protect
A Guide to Safeguarding PII in Today's Digital Landscape
As organizations rely more on personally identifiable information (PII), safeguarding it is crucial to protect both customers and businesses. To help, we created this guide covering best-in-class security processes, risk management strategies, and ways to secure support for PII protection.
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Unlock the Power of Your Data
Struggling with data governance, analytics, or AI readiness? Brooklyn Data helps you turn messy data into actionable insights with expert solutions tailored to your needs. Partner with us to start making smarter, data-driven decisions today!
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*Source: Gartner
**Source: LLC Buddy
***Source: Precisely