Our story
As an early user of many of the tools we now consider part of the Modern Data Stack, Brooklyn Data’s founder Scott saw the power of doing data right. However, he also noticed that while cloud data tooling is more powerful and accessible than ever, many organizations struggled to complete data initiatives. With that in mind, in 2018 Scott started Brooklyn Data Co. (BDC), a consultancy that partners with its clients to build data capabilities that last.
"There is so much power in doing data right and Brooklyn Data Co. was founded to help organizations unlock the value of data to drive business outcomes. By joining forces with Velir, we’ll be able to help more organizations take advantage of the powerful tools that are part of the modern data and customer experience stack."
Becoming a Velir Company
In March 2023, BDC was acquired by Velir, a digital marketing agency based in Somerville, MA, to form a full-service data-driven digital agency with the expertise to help organizations manage, understand, and act on audience data to provide exceptional digital experiences.
For over two decades, Velir has combined insights, creativity, and technology to craft marketing strategies and digital experiences for clients such as Under Armour, Kellogg School of Management, D.R. Horton, Rochester Regional Health, and The Metropolitan Museum of Art. With Velir's expertise in leading technology platforms like Sitecore, Acquia, Optimize, and Adobe, and BDC's ability to implement the modern data stack with tools like Snowflake dbt, Sigma, and Fivetran, we can create a new level of data-driven impact for our clients.
In addition to the data and analytics consulting we’re already known for, as a Velir company, BDC helps clients succeed by shaping meaningful ideas into memorable digital experiences through data-driven strategies. From multi-billion-dollar global enterprises to the world’s leading nonprofits, we help our clients connect with their audiences through engaging, personalized experiences informed by data. With over two decades of experience and a team of over 300 passionate professionals, we use our capabilities to drive your organization's success.
Our Philosophy
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Choose the right data professionals for each jobWe’re a cross-functional team of data experts who select specialists for each part of our process as we work with you.
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Find the right data tools for each client’s needsWe work to understand each client’s goals around data and recommend the platforms to help you accomplish those goals.
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Build long-term data capabilities for each organizationWe provide the people, processes, and technology to build data capabilities to last your company far into the future.
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Form a lasting partnership with every clientWe act as part of your team and build lasting relationships with your organization.
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