Ecommerce & Retail

We love helping retail and ecommerce companies leverage data to better understand their customers, improve marketing performance, and personalize communication.

Customer lifetime value

We help you double down on the customer segments and journeys that are working, and fix the ones that aren’t.

Optimize website conversion rate
Identify high performing customer cohorts
Create customized product recommendations

Marketing analytics

We create robust, automated reporting so your channel managers know what is working and can focus on what they do best.

Centralize marketing performance data
Automate digital and offline marketing reporting
Build custom attribution models for your business

Personalization

We enable personalized customer communication across email marketing, paid advertising, and customer support channels.

Create a 360º customer profile
Integrate with your martech stack
Power personalized multi-channel customer journeys
E-commerce

Client highlight

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Brooklyn Data helped an ecommerce startup build their data infrastructure. We partnered with stakeholders in marketing, supply chain, and customer support to understand requirements, and delivered the following capabilities:

Direct integration with their CDP to personalize email flows
Self service reporting on inventory, sales, and customer satisfaction
Marketing efficiency measurement through a custom attribution model

Client highlight

border

Brooklyn Data helped an ecommerce startup build their data infrastructure. We partnered with stakeholders in marketing, supply chain, and customer support to understand requirements, and delivered the following capabilities:

Direct integration with their CDP to personalize email flows
Self service reporting on inventory, sales, and customer satisfaction
Marketing efficiency measurement through a custom attribution model
E-commerce

“We needed a 360-view of our customers and the ability to quickly make business decisions from our data. Brooklyn Data provided us with more timely reports on customer metrics and saved us over 10 hours a week by automating manual processes and reporting dashboards.”

Kathy Kipriotis

CEO

“Brooklyn Data has consistently gone above and beyond throughout the project. The team is highly attentive, detail oriented, and transparent about the entire process!”

client
Grant Goldman

Director of Growth

“Brooklyn Data provides services that essentially substitute a fully functional data team. Their work covers every aspect of the data stack onboarding process, from selecting the right tools to finalizing contracts, from data modeling to reporting and user training.”

Alex Yu

Head of Data & Analytics

“​​Brooklyn Data's work helped us implement a modern data stack, allowing us to respond proactively to early signals within the business. It’s enabled our team to have far more intelligent discussions about what is driving the performance of a given metric.”

Samantha Chen

VP of Finance & Analytics

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